Why Socks?

Socks seem like such a small thing. You probably grab a pair every day without much thought. But it is the smallest things that create the foundations for how we think...

...AND IT CAN BE THE SMALL THINGS THAT DIVIDE US


Every other sock company sells you socks by binary gender. You must choose men’s or women’s socks. They sell you socks based on your profession, dress socks or work socks. They sell you socks based on hobby, hiking socks or athletic socks or even “reading socks”. You have to choose a team, a side, a role. What box do you fit into?

HOW ABOUT CHOOSING INDIVIDUALITY?


We’re all just humans. Each of us is unique. We all have our own view on the world, our own path to walk and our own story to tell. Together, we are united as humans. But individually we are unique. We don’t necessarily fit into categories and we shouldn’t have to either.

WE MAKE SOCKS FOR INDIVIDUALS, NOT CATEGORIES


Our socks are sold by size of sock to match to the individual. We sell them by interest and design, by art and color. We sell them in ways that say more about what you love and what inspires you than simply what you do or what social role with which you are supposed to identify.

OUR MANIFESTO IS THAT SMALL THINGS MATTER

We believe that you should reject the categories forced on you.  
We believe that you should start each day by expressing your individuality.
We believe that even a small change, like how we buy our socks can change the way we think about our world and each other.

WE ARE
UNIQUE

WE ARE
UNITED

WE ARE
UNISOX

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